Social Media Marketing Course in Lahore
Plan, design and run social media campaigns that bring leads and sales, from organic posts to paid Meta ads with Pixel retargeting. Taught live in Urdu and English by Sir Shahid Naseer, online or on campus.
- TrainerSir Shahid Naseer
- FormatLive online or on campus
- LanguageUrdu and English
- Rating4.5 ★ on Google (136)
- Fee and datesIn the brochure, sent on WhatsApp
Why ITHeight for social media marketing in Lahore
Social media marketing is more than posting. Businesses pay for people who can target the right audience, write ads that get approved and clicked, design creatives, and prove the spend was worth it. This social media marketing course covers each of those jobs.
You learn the platforms, the targeting logic, the campaign types and the creative work together, so you can manage a page or an ad account end to end. Classes are taught in Urdu and English, so the thinking behind targeting is clear, not just the buttons.
Organic and paid
Grow pages without spending, then run paid campaigns with budgets, bids and schedules.
Creative skills included
Photoshop, Canva and whiteboard animation for image and video ads.
Taught in Urdu and English
A social media marketing course in Urdu where it helps, with the English terms clients use.
Ready to sell the service
Pricing and packaging social media management for clients is part of the course.
Training objectives
By the end of the social media marketing course you should be able to do three things.
Reach the right people
Use demographic, interest, behaviour and psychographic targeting to find customers, and retarget them with Facebook Pixel.
Run campaigns that convert
Choose the right campaign type, write primary text and calls to action, and set budget, bid cap and schedule.
Create and sell the work
Design creatives and videos yourself, follow ad policies, and price social media management for clients.
Where can you attend the social media marketing course?
Both formats are taught live by the same trainer.
Live online classes
Join live from any city in Pakistan or from overseas, and set up campaigns on your own accounts while the trainer demonstrates.
On campus in Johar Town, Lahore
Attend at ITHeight, 18, Block J, Phase 2, Johar Town, Lahore, with face-to-face teaching. Please call before visiting.
Key highlights of the social media marketing course
- Facebook, Instagram, LinkedIn and YouTube marketing
- Meta ads: lead generation, engagement, page likes and traffic campaigns
- Single image, carousel, collection and video ad formats
- Detailed targeting by demographics, interests, behaviour and niche
- Remarketing and retargeting with Facebook Pixel
- Ad creatives with Photoshop and Canva, and whiteboard animation videos
- Social media ad policies, so campaigns get approved
- Pricing and packaging social media services for clients
Who should join this social media marketing course?
The course suits anyone who wants to market a business, a brand or clients on social media.
Eligibility
At least Matriculation. No IT or marketing background is needed: if you use social media and email, you can join.
Social media marketing course content
The course runs from platforms and fundamentals to targeting, campaigns, creatives and selling the service.
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Platforms and tools
- YouTube
- Whiteboard animation for video creatives
- Adobe Photoshop for image creatives
- Canva for design
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Social media marketing fundamentals
- Digital marketing and social media marketing
- Social media management
- Conventional vs social media marketing
- Organic vs paid campaigns
- Reach-restricting factors and their remedies
- Reach and impressions; CPC, CPM and CPA
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Targeting
- Psychographic targeting
- Detailed targeting by demographics
- Direct and indirect targeting
- Niche targeting
- Interest, behaviour and demographic targeting
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Marketing campaigns
- Lead generation campaigns
- Page likes and post engagement campaigns
- Traffic to website campaigns
- Single image, carousel and collection campaigns
- Video campaigns
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Writing and configuring ads
- Writing primary text for paid campaigns
- Call-to-action configuration
- Campaign budget, bid cap and schedule
- Social media policies for ad approval
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Marketing and remarketing
- Marketing and targeting
- Remarketing and retargeting
- Facebook Pixel
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Creatives with Photoshop and Canva
- Profile photos and cover photos
- Fonts and icon libraries
- Layers, canvas and design tools
- Picture editing and advanced effects
- Creatives and covers in Canva
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Video with whiteboard animation
- Complete whiteboard animations for video ads
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Lead generation website
- A quick website for lead generation
- Privacy policy setup for lead campaigns
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Selling social media services
- Pricing strategies for social media management
- Pricing your clients
- Creating service packages
The Social Media Marketing Course in Lahore brochure has the complete, session-by-session outline. Request it on WhatsApp.
Platforms and tools you will use
You work in the tools brands and agencies use daily.
Meta Ads Manager
Run Facebook and Instagram campaigns, the core of this Meta ads course.
Facebook Pixel
Track visitors and retarget them with ads.
LinkedIn and YouTube
Reach professionals and video audiences.
Adobe Photoshop
Design profile images, covers and ad creatives.
Canva
Produce creatives and covers quickly.
Whiteboard animation
Make explainer videos for video campaigns.
Careers after the social media marketing course
Every business with a page needs someone who can grow it and run its ads.
Social media manager
Plan content and run pages for a brand or agency.
Meta ads specialist
Manage paid campaigns and budgets for lead generation and sales.
Freelance social media marketer
Offer packaged social media management to clients.
Digital marketing executive
Combine social with SEO and content in a wider role.
Content and creative roles
Design creatives and short videos for campaigns.
Your own business
Bring customers to your own products and services.
Training certificate
ITHeight training certificate
Awarded when you complete the course with the required attendance and assignments.
Campaigns you built
Your campaign set-ups, targeting plans and creatives become a portfolio to show clients and employers.
What our social media marketing students say
4.5 from 136 reviews on ITHeight's Google Business Profile.
“After joining their course on SMM I started my own venture with some friends.”
“It was a thorough learning experience with my tutor Mr. Shahid Naseer, who helped me in enhancing my creativity and innovative skills.”
“ITHeight emphasized real brand work, audience insights, & content planning, helping me earn competitively & deliver measurable engagement growth while leading cross functional campaigns.”
Related courses
Frequently asked questions about Social Media Marketing Course in Lahore
Still have a question? Ask on WhatsApp or call 0320-4567111.
What will I learn in the social media marketing course in Lahore?
Facebook, Instagram, LinkedIn and YouTube marketing; targeting; lead generation, engagement, traffic and video campaigns; ad copy, budgets and bids; Pixel retargeting; ad policies; creatives with Photoshop and Canva; whiteboard animation; and pricing social media services.
Does the course teach Meta ads for Facebook and Instagram?
Yes. Paid campaigns in Meta Ads Manager are a major part of the course, including campaign types, formats, targeting, budgets, bid caps, schedules and retargeting with Facebook Pixel.
Is this a social media marketing course in Urdu?
Classes are taught in Urdu and English, so concepts are clear and you also learn the English terms used by clients and platforms.
Can I join from outside Lahore?
Yes. The same live classes are available online across Pakistan and overseas, or on campus in Johar Town, Lahore.
What is the fee for the social media marketing course?
The fee, any current discount and batch dates are in the brochure. Message ITHeight on WhatsApp or call 0320-4567111. There is no registration fee, and the brochure explains the option to combine social media marketing with graphic designing.
How long is the course?
The duration, class days and timings are in the brochure for the next batch, sent on WhatsApp.
Do I need design skills?
No. Photoshop, Canva and whiteboard animation are taught within the course.
Will I get a certificate?
Yes, an ITHeight training certificate when you complete the course with the required attendance and assignments.
Is ITHeight a social media marketing institute in Lahore?
Yes. ITHeight is a social media marketing institute in Lahore, in Johar Town, teaching since 2010, with live classes online and on campus.
Can I take this social media marketing course in Pakistan from another city?
Yes. This social media marketing course in Pakistan is taught live online, so you can join from any city, or attend on campus in Lahore.
Is this a Meta ads course in Pakistan?
Yes. A large part of the programme is a Meta ads course in Pakistan: Facebook and Instagram campaigns in Meta Ads Manager, targeting, budgets, bid caps and Pixel retargeting.
Looking for Social Media Marketing Course in Lahore details?
Get the brochure with the fee, next batch dates, timings and complete outline on WhatsApp.