Digital Marketing Course in Pakistan

One complete digital media marketing programme: SEO, website development, social media marketing and graphic designing, taught together so you can market any business online. Live in Urdu and English, online across Pakistan or on campus in Lahore.

Why ITHeight for digital marketing training in Pakistan

Digital marketing in Pakistan is rarely one job. A business that hires you, or a client who pays you, usually needs a website, search visibility, social media and the creatives to go with them. This digital marketing course teaches all four, so you can deliver the whole job yourself.

As a digital marketing institute in Pakistan, ITHeight brings together its SEO, Web Development, Social Media Marketing and Graphic Designing courses into one complete training. Each skill is taught on the whiteboard, demonstrated live on screen, then practised by you, with questions answered in Urdu or English.

  • Four skills, one programme

    SEO, WordPress websites, social media marketing and graphic design.

  • An online digital marketing course

    Join live from anywhere in Pakistan or overseas, or attend on campus in Lahore.

  • Taught by one trainer

    Sir Shahid Naseer teaches every part, so the skills connect.

  • Built for earning

    Freelancing, client pricing, AdSense and lead generation are covered.

Training objectives

The digital marketing training in Pakistan aims to make you capable of running a business's online presence from start to finish.

  1. Build the platform

    Launch a professional WordPress website with the right domain, hosting and plugins.

  2. Bring the traffic

    Rank it on Google with SEO and reach buyers through social media and Meta ads.

  3. Create and convert

    Design the creatives, run lead generation campaigns and price your services for clients.

Where can you attend the digital marketing course?

Both formats are taught live by the same trainer.

Live online classes

Join the online digital marketing course in Pakistan live from any city, or from overseas. You follow every step on the trainer's screen and work on your own accounts and websites.

How online training works

On campus in Johar Town, Lahore

Attend at ITHeight, 18, Block J, Phase 2, Johar Town, Lahore, and learn face to face with your batch. Please call before visiting.

About on-campus training

Sir Shahid Naseer's PMP whiteboard from a live online class, on developing the project charter, with notes in English and Urdu
From a live online class: the whiteboard, in English with Urdu notes.
Students in an ITHeight classroom in Lahore, with the trainer at the ITHeight podium and the lesson on the projector screen
An ITHeight classroom in Lahore.

Key highlights of our digital marketing training in Pakistan

  • SEO: keyword research, on-page, technical and off-page SEO
  • Website development: domains, hosting, cPanel and WordPress
  • E-commerce stores, plugins, backups and migration
  • Social media marketing on Facebook, Instagram, LinkedIn and YouTube
  • Meta ads campaigns with Pixel remarketing
  • Adobe Illustrator, Photoshop and Canva for creatives
  • Whiteboard animation for video campaigns
  • Google AdSense, freelancing and pricing your services

Who should join this digital marketing course?

The programme suits anyone who wants a complete, employable digital marketing skill set.

Eligibility

At least Matriculation. No IT background is required: if you use a computer for email or social media, you are eligible.

  • Fresh graduates
  • Freelancers
  • Business owners
  • Marketing professionals
  • IT students
  • Company employees
  • Management students
  • Career switchers

Digital marketing course content

The programme has four parts. Each part is a full course in its own right, so you finish with depth in every area.

  1. Part 1, SEO: fundamentals and keyword research

    • Introduction to SEO and search engine marketing
    • White hat, black hat and grey hat SEO
    • Keyword research, competitor analysis and indexing
    • Content elements and SEO writing
  2. Part 1, SEO: on-page, technical and off-page

    • On-page SEO for HTML and WordPress
    • HTML tags and validation
    • Search Console, robots.txt and sitemaps
    • Traffic and ranking analysis
    • Link building, domain authority, nofollow and dofollow
  3. Part 2, Web: domains, hosting and setup

    • Website vs web application; why use a CMS
    • Choosing and managing a business domain
    • Shared, VPS, cloud and dedicated hosting; SSL
    • Nameservers and cPanel configuration
  4. Part 2, Web: WordPress websites

    • Professional WordPress installation
    • Pages, menus, widgets and Gutenberg blocks
    • Premium themes with Elementor or WPBakery
    • Plugins: speed, forms, live chat, sliders
    • E-commerce store setup
  5. Part 2, Web: management and earning

    • cPanel: PHP settings, databases, sub-domains, corporate email
    • Backups and site migration
    • Photoshop for logos, sliders and thumbnails
    • Google AdSense
  6. Part 3, Social media marketing: strategy and targeting

    • Facebook, Instagram, LinkedIn and YouTube
    • Organic vs paid; reach, impressions, CPC, CPM, CPA
    • Demographic, interest, behaviour and psychographic targeting
  7. Part 3, Social media marketing: campaigns

    • Lead generation, engagement, page likes and traffic campaigns
    • Image, carousel, collection and video ads
    • Ad copy, call to action, budget, bid cap and schedule
    • Remarketing with Facebook Pixel and ad policies
    • Pricing social media management services
  8. Part 4, Graphic design: Illustrator

    • Vector vs raster; 2D and 3D design
    • Pen tool, shape builder, artboards and layers
    • Colour, typography and layout
    • Logos, business cards and company profiles
  9. Part 4, Graphic design: deliverables and Photoshop

    • Social media creatives and YouTube thumbnails
    • Brochures, billboards and magazine covers
    • Mobile app designs and mock-ups
    • Photoshop editing, masking and effects
    • Costing and quoting design projects

The Digital Marketing Course in Pakistan brochure has the complete, session-by-session outline. Request it on WhatsApp.

Tools you will use

The digital marketing course gives you hands-on experience with the tools employers and clients expect.

  • Google Search Console

    Indexing, sitemaps and search performance.

  • WordPress and cPanel

    Building and running websites and stores.

  • Meta Ads Manager and Pixel

    Paid campaigns and retargeting on Facebook and Instagram.

  • Adobe Illustrator and Photoshop

    Logos, creatives and print designs.

  • Canva and whiteboard animation

    Fast creatives and explainer videos.

  • Google AdSense

    Earning from your own content websites.

Careers in digital marketing in Pakistan

With SEO, web, social and design together, you can apply for a wide range of roles or work for yourself.

  • Digital marketing executive

    Run campaigns across search, social and web for a company.

  • SEO specialist

    Grow organic traffic for an agency or in-house team.

  • Social media and ads specialist

    Manage pages and paid campaigns for brands.

  • WordPress web designer

    Build and maintain business websites and stores.

  • Freelance digital marketer

    Offer complete packages to local and international clients.

  • Entrepreneur

    Market your own business, or launch content sites that earn online.

Training certificate

  • ITHeight training certificate

    Awarded when you complete the programme with the required attendance and assignments.

  • A complete portfolio

    A website, SEO work, ad campaigns and designs you created during the course.

An ITHeight batch holding their training certificates with Sir Shahid Naseer at the ITHeight office
An ITHeight batch with their training certificates.

What our digital marketing students say

4.5 from 136 reviews on ITHeight's Google Business Profile.

“Sir goes into depth of everything and involves everyone in discussion during lecture.”

Ali Imtiaz, Digital Marketing · Google review

“The hands on projects, real tools, and mentor guidance built confidence and helped me manage performance driven campaigns across multiple brands.”

Ayesha Khan, Digital Marketing Executive, Systems Limited · Student testimonial

“ITHeight's implementation first training covered audits, tracking, and experimentation, and enabled me to independently drive scalable organic growth initiatives across enterprise websites.”

Usman Ali, SEO & Growth Marketer, NetSol Technologies · Student testimonial

“ITHeight's practical ads training, analytics mastery, & optimization frameworks accelerated results and empowered me to scale ROAS-driven strategies.”

Ali Raza, Performance Marketing Specialist, Daraz · Student testimonial

Frequently asked questions about Digital Marketing Course in Pakistan

Still have a question? Ask on WhatsApp or call 0320-4567111.

What is included in this digital marketing programme?

Four complete parts: SEO, website development with WordPress, social media marketing with Meta ads, and graphic designing with Illustrator and Photoshop, plus AdSense and pricing your services.

Is this an online digital marketing course in Pakistan?

You can join live online from anywhere in Pakistan or overseas, or attend on campus in Johar Town, Lahore. Both are taught live by the same trainer.

Is ITHeight a digital marketing institute in Pakistan?

Yes. ITHeight is a training institute based in Johar Town, Lahore, teaching since 2010, with students joining from across Pakistan and abroad.

Do I need prior experience?

No. Matriculation and everyday computer use are enough. Every topic is taught from the basics.

What is the fee for the digital marketing course?

The fee, any current discount and batch dates are in the brochure. Message ITHeight on WhatsApp or call 0320-4567111 to receive it. There is no registration fee.

How long does the digital marketing training take?

The duration, class days and timings for the next batch are in the brochure, sent on WhatsApp.

Should I take the full programme or a single course?

Take the full programme if you want to handle a business's complete online marketing. If you only need one skill, ITHeight also teaches SEO, web development, social media marketing and graphic designing as separate courses.

Will I learn freelancing?

Yes. Pricing social media services, costing design projects and SEO strategy for clients are all part of the programme.

Do I get a certificate?

Yes, an ITHeight training certificate when you complete the programme with the required attendance and assignments.

Looking for Digital Marketing Course in Pakistan details?

Get the Digital Media Marketing brochure with the fee, next batch dates, timings and complete outline on WhatsApp.

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